Creature Comforts Brewing Co. (Athens, Georgia) has officially announced that Automatic Pale Ale will join its Year-Round lineup on Wednesday, May 6.

Previously only available as a warm weather Seasonal release, Automatic is a “hazy and straw colored” American Pale Ale that uses a “mix of Mosaic and Crystal hops . . . to create a delicate balance and give the beer an aroma that features a complex array of berry, citrus, herbal, and pine notes.”  Coming in at 5.5% ABV, Automatic has a “nicely balanced and moderately bitter finish.”

“Our purpose at Creature Comforts is to create opportunities for human connection, and we aspire to support that purpose through our year-round beers by having a portfolio that offers something for everyone,” said CEO Chris Herron. “We’re thrilled to begin offering Automatic year-round and believe it serves as a perfect complement to our existing, diverse lineup of year-round beers.”

Automatic Pale Ale will officially return on May 6 with availability in 6-packs of 12 oz. cans and on draft.  You can expect to find this Year-Round offering at craft beer-focused establishments located within Creature Comforts Brewing Co.’s distribution footprint in Georgia.  Prost!

Vital Information for Automatic Pale Ale from Creature Comforts Brewing Co.

Release – Year-Round; returning May 6, 2020
Style – American Pale Ale
ABV – 5.5%
Featured Hops – Mosaic & Crystal 
Fun Fact #1 – On the label artwork: “Once again, we collaborated with a local artist to design the can label. Athens’ painter, Michelle Fontaine was inspired by 1950s American popular culture as well as the origin of our facility – a former 1940s Chevy dealership and later the Snow Tire Company. The label she designed for Automatic has a classic automotive theme.”
Fun Fact #2 – “The name Automatic is a nod to the community in which we are located – Athens, GA. It’s a reference to the slogan of a local restaurant, Weaver D’s that inspired one of REM’s most prolific albums – Automatic for the People.”
Availability – 6-packs of 12 oz. cans & draft
Distribution – Georgia