Upland Brewing Co. Launches Distribution in Nashville

Posted on by mashingin

SoursLogoUpland Brewing Co. (Bloomington, Indiana) recently announced that it has officially partnered with Bounty Beverage to add Nashville, Tennessee to the brewery’s distribution footprint.

Widely known for developing innovative Sour Ales and “unique twists on traditional recipes”, Upland Brewing Co. has long been dedicated to producing “quality beers over the years by challenging and refining [their] craft, not by appeasing trends.”  This philosophy has certainly resonated with craft beer fans, increased their popularity throughout the country, and made Upland Brewing a household name in the American Sour Ale game.  After spending a year expanding distribution along the East Coast, Upland Brewing Co. has now turned back inland to bring their wood-aged beers to Nashville.

“Nashville is one of the most fun cities to visit on the weekends for us in the Midwest, but that’s not the only reason we’re launching our sours there. Not only is it paradise for music lovers, but the food and beer scene is one-of-a-kind. Thanks to our partnership with BountyBev, we know our sour ales will be welcomed and enjoyed by locals and visitors alike.”

 

– Dusty Howe, Upland’s Sours Brand Manager

Upland Brewing Co. officially launched distribution in Nashville this week with the following three Sour Ales:

  • Hopsynth – “We love hops, and we love sour ales, so our inventive brewers found a way to combine two of our favorite things. By dry hopping our blonde sour ale Basis, we developed Hopsynth as a well-melded, lighter, hoppier sour ale with full hop aromas and flavors. Huge wafts of piney, tropical and citrus hop aromas come from the glass. A touch of tartness complements the grassy and grapefruit hop flavors of El Dorado and Citra hops. It finishes dry with a bright hop flavor that stays with you.”  ABV – 6%
  • Iridescent – “This beer was developed through extensive experimentation by our brewers with different combinations of dried fruits and spices, using Basis as the base beer. Iridescent is a refreshing blonde sour ale, with aromas of apricot and ginger that are followed by tart and tropical flavors after aging in wine barrels for 3-4 months. As the name implies, the flavor of this sour beer appears to change subtly with each sip.”  ABV – 6%
  • Revive – “After extensive experimentation and feedback from our retail staff, customers, and brewing team, Revive was one of the first beers released out of the Wood Shop. The base beer is Basis, which was inspired by traditional brewing methods of Belgium brewing. The beer is aged for three to four months in oak barrels with pineapple fruit and whole chamomile flowers. That sweet tanginess of fruit combines beautifully with the floral aroma for a tart, dry, and refreshing sour ale.”  ABV – 6%

The three beers above are available in 500ml bottles, and Hopsynth and Iridescent will also have availability on draft.  You can expect to find these tasty brews available at Craft Brewed, Flying Saucer – Nashville, Frugal McDougal, The Hop Stop, and other craft beer establishments located throughout the city.  If you happen to be in the area, be sure to extend Upland Brewing Co. a proper welcome to the Nashville craft beer scene by giving these three beers a try at some point this week.  Prost!

 

Hi-Wire Brewing to Expand Distribution into Atlanta

Posted on by mashingin

Hi-Wire-BrewingHi-Wire Brewing (Asheville, North Carolina) has officially announced that it has signed with Georgia Crown Distributing Co. to expand its distribution network into the Atlanta, Northwest Georgia, and Southwest Georgia areas.

After testing the waters in smaller markets such as Athens, Augusta and Savannah, Hi-Wire Brewing has confidently decided to take a huge leap forward by launching their brand in Atlanta and the remainder of the state of Georgia.  To take full advantage of this opportunity, the brewery will enter the Atlanta market with its “entire portfolio,  including year-round, seasonal, specialty, and sour beers.”

“The opportunity to roll out into a major metropolitan area like Atlanta doesn’t come along too often. Hi-Wire will certainly see an incredible boost in its overall sales, but I believe the increased exposure from having a larger and more targeted audience, is the bigger piece of the puzzle.”

 

– Chris Lutkowski, Director of Sales for Hi-Wire Brewing

The Hi-Wire Brewing team and Georgia Crown Distribution Co. will celebrate this launch by hosting “a variety of tap takeovers, tastings, and other specialty events throughout the week of June 5th-9th.”  The list of confirmed events is as follows:

Monday, June 5

  • 6 p.m. – Launch Party at Argosy (470 Flat Shoals Ave. SE, Atlanta)

Tuesday, June 6

Wednesday, June 7

Thursday, June 8

  • 4 p.m. – Tap Takeover at Ale Yeah! (906 W. College Ave, Decatur)
  • 5 p.m. – Tap Takeover at Republic Social House (437-C Memorial Dr. SE, Atlanta)

Saturday, June 10

  • 11 a.m. – Tap Takeover at The Beer Growler (38A N. Avondale Rd. Avondale Estates)

The list above is just a sampling of what is to come, so be sure to follow Hi-Wire Brewing’s social media accounts – Facebook, Twitter & Instagram – for information on any added events.

This is an awesome score for Georgia’s craft beer faithful, so be sure that you are at one (or several) of these launch events to give the Hi-Wire Brewing crew a proper welcome to the Atlanta beer scene.  Prost!

 

Deschutes Brewery Expands Distribution to Include North Carolina

Posted on by mashingin

deschuteslogoDeschutes Brewery (Bend, Oregon) has officially announced that it will enter the North Carolina market beginning in June.

As the opening date (the early 2020’s) for its brewing facility in Virginia approaches, Deschutes Brewery is taking steps forward to introduce the Southeast region to their iconic brews by expanding into North Carolina next month. In order to lock down the whole state, the brewery has partnered with the following seven distributors that have “300 years of combined beer-community building in the state”: Caffey Distributing Company; Carolina Premium Beverage; Coastal Beverage Company; Healy Wholesale Company, Inc.; Long Beverage, Inc.; Skyland Distributing Company, Inc. and United Beverages of North Carolina, LLC.

“With the recent announcement of our second brewing facility and downtown tasting room in Roanoke Virginia, it seemed logical to expand our consumer base to the craft-savvy state of North Carolina. We have been anxiously awaiting the opportunity to expand there for years.”

 

– Stacy Denbow, Frontier Region Director for Deschutes Brewery

With the help of the distributors above, Deschutes Brewery will enter North Carolina with following draft offerings in June:

  • Fresh Squeezed IPA – “This mouthwateringly delicious IPA gets its flavor from a heavy helping of citra and mosaic hops. Don’t worry, no fruit was harmed in the making of this beer.”  ABV – 6.4%  IBUs – 60
  • Black Butte Porter – “This is the beer that started it all. A rich, creamy mouthfeel complements a layered depth, revealing distinctive chocolate and coffee notes. Full of flavor, yet easy to drink.”  ABV – 5.2%  IBUs – 30
  • Pacific Wonderland Lager – “We’ve always believed the best way to respect tradition is to brew the unexpected. So when we set out to create a sessionable lager befitting of the Pacific Northwest, our sense of exploration led us to this dry-hopped wonder befitting of everyday adventure. Citrusy Tettnang Mandarina hops combine with the crisp, bright character of a traditional lager to deliver a beer that is truly refreshing, and undoubtedly worth sharing.”  ABV – 5.5%  IBUs – 40
  • Hop Slice Summer Ale – “Floral and citrus hop notes meet smooth caramel maltiness in this refreshingly-balanced golden ale. This year’s batch includes Lemondrop Hops! Grab a slice of summer in a glass…”  ABV – 5%  IBUs – 35

6-packs of the beer above and the brewery’s popular variety 12-pack will hit North Carolina retailers in August 2017.

Shortly after the kegs are tapped in June, Deschutes Brewery and its distribution partners plan to host “several launch and community oriented events around the state.” Once those details are released, we will be sure to update this post so that you are able to give the Deschutes crew a proper welcome to the North Carolina beer community.  Prost!

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Cigar City Brewing Adds Colorado to Distribution Network

Posted on by mashingin

ccb-logo-2colorCigar City Brewing (Tampa, Florida) has officially announced plans to begin distribution in the state of Colorado effective immediately.

Distribution was obviously on Cigar City Brewing’s agenda this year as Colorado now marks the fourth new state to receive deliveries from the brewery in 2017.  To ensure that this new market launch is a success, the brewery has partnered with the following distributors to cover the state of Colorado: RMC Distributors, Coors Distributing Company, High Country Beverage and Mountain Beverage Co.  Craft beer fans in Colorado will be happy to find 12 oz. cans of Jai Alai IPA, Maduro Brown Ale, Florida Cracker Belgian-style White Ale, Invasion Pale Ale and Tampa-style Lager available on shelves now. During the launch, the brewery will also be sending several specialty draft releases such as Marshal Zhukov’s Penultimate Push and Margarita Gose.

Speaking of the launch, the brewery will be hosting several market launch events across Colorado from May 15 through May 18.  In addition to the distributor reps, quite a few Cigar City Brewing representatives are making the trip to be in attendance – Brewmaster Wayne Wambles, COO Justin Clark, El Lector Neil Callaghan, and Brand Manager Lucas Widrick – so the Colorado craft beer community can receive a proper introduction to the brewery’s “brand and its award-winning beer from the people who know it best.”  The Colorado launch events currently scheduled are as follows:

Monday, May 15 – Denver

Tuesday, May 16 – Fort Collins

Wednesday, May 17 –  Vail, Colorado Springs & Longmont

  • 5 p.m. to 7 p.m. – Launch Party at Vail Ale House (2161 N Frontage Rd W, Vail, CO 81657)
  • 6 p.m. to 8 p.m. – Launch Event at Brass Tap (13271 Bass Pro Dr #110, Colorado Springs, CO 80921)
  • 6 p.m. to 8 p.m. – Pint Night at Parry’s Pizza Longmont (1232 S Hover Rd #100, Longmont, CO 80501)

Thursday, May 18 – Denver, Northglenn & Highlands Ranch

If you happen to be a craft beer lover in the Colorado area, now is the time to start getting excited.  Make sure you hit up one or several of these launch event to raise a glass with the Cigar City crew and give them a proper welcome to the great state of Colorado.  Prost!