Tampa Bay Brewing Co. (Tampa, Florida) has officially announced that it has refreshed its corporate logo and redesigned the label artwork for all packaged brands.

Firmly established as “one of Florida’s oldest independent craft breweries”, Tampa Bay Brewing Co. (TBBC) has spent the last year or so developing a new logo and look that is more representative of what the brewery has evolved into over the last 20 years.  The transition to the new logo and official branding as “TBBC” will be gradual, but “the refreshed corporate logo will begin to be used immediately on all TBBC packaged products, marketing materials, merchandise, and at the company’s Ybor City and Westchase breweries and pubs.”

“Like most mature organizations, our brand identity has slowly morphed over time and was due for a more significant refresh to better reflect our spirit and uncorporate culture. Furthermore, both internally and on the street, people have been referring to us as TBBC for years, versus our full name. This was a rare opportunity to embrace the community-given nickname in a manner that was not confusing to our long-standing customers.”

– David Doble, Managing Partner at Tampa Bay Brewing Co.

To coincide with the aesthetic of the updated logo, TBBC has also revamped the look of its packaged offerings.  A hint of this change actually surfaced last month “with the release of a refreshed Old Elephant Foot IPA can, and [consumers] can expect to see a similar refresh to Reef Donkey and seasonal releases such as Last Days of Summer, Florida Tart, Gourds Gone Wild, and Gingy.”

The new-look cans will also bring with them the new Hop Silo series, a limited release collection of hop-centric beers that will see distribution in 16 oz. cans. Here is what David Doble had to say about the new series:

“One of the first cans to release with the new branding will be Hop Silo #1 an Imperial Pilsner brewed in collaboration with Cigar City,” said Doble. “This new series, which will include three unique styles of beers that celebrate the creative use of hops, will release quarterly in limited case quantities and be available via distribution. Hop Silo #2, will be brewed during Beer Week in collaboration with Pipeworks Brewing Co. of Chicago, and #3 will be a New England Style IPA.”

The refreshed logo and can designs are actively rolling out now, so just make sure that you keep these changes in mind the next time you are in search of your favorite TBBC brews.  Prost!