Lazy Magnolia Brewing Company (Kiln, Mississippi) recently announced that their flagship beers will soon be adorned with updated and modernized packaging artwork.
The packing department at Lazy Magnolia has received a sweet new toy as the installation of a state-of-the-art packaging line was just completed. This new equipment was an investment made to give the brewery’s customers an improved experience with their “packaged beers by providing a fresh-from-the-tank flavor and aroma many months after packaging.”
The folks at the brewery have decided that the perfect pairing for this new equipment is some newly designed labels and packaging. This new look will roll-out over the next year and will be featured on Lazy Magnolia’s flagship offerings: Southern Pecan, Southern Hops’pitality IPA, and Jeff Stout (formerly Jefferson Stout). Although the labels will still feature the signature brewery logo, the redesigned look will allow their fans to “have an easier time finding Lazy Magnolia beers among the growing selection of craft in the marketplace.” The new look will begin with these labels and newly designed 6-pack carriers will follow shortly after.
“The craft beer market has seen unprecedented growth in the last 18 months. Our graphics, now nearly a decade old, were created in a time before craft breweries and craft beer was popular. The breweries that have opened in the last year have built on the successes of the pioneers. This is an opportunity to bring our image into alignment with the modern craft beer market,” says Michelle Robinson, Marketing and PR Director.
An added piece of good news to tag onto this post is that Fleur De Wheat will now be available year-round as part of Lazy Magnolia’s Welcome to the Porch Series. Look for this offering and the new-look packaging wherever you normally find Lazy Magnolia products. Prost!
This week’s Tasting Notes gets a little arrogant as we take a look at Who You Callin’ Wussie Pilsner from 
This string of releases begins with the return of Pumpkick, a Pumpkin Ale spiced with cinnamon, nutmeg & allspice. To add another jolt of seasonal flavor, this offering also has a gentle tartness thanks to “a snappy dose of cranberry.” The addition of oats rounds out this 6% ABV offering with a creamy mouthfeel. Pumpkick is available now in 6-packs of 12 oz. bottles, 12-packs of 12 oz. bottles and on draft at craft beer-friendly establishments in Alabama, Florida and throughout New Belgium’s distribution footprint.
The next New Belgium brew to hit shelves this fall is brewery-favorite Le Terroir Dry-Hopped Sour Ale. This offering is a bit of a hybrid between the hoppy American India Pale Ale and a fine Sour Ale. Le Terroir starts with a base of Felix, a wood-aged pale sour beer, that is then dry hopped with Amarillo and Galaxy hops to add notes of mango and peach. This 7.5% ABV Sour Ale is “a beer that changes every time New Belgium brews it.” Look for this one in 22 oz. bottles and on draft wherever you normally see Lips of Faith offerings beginning on August 29th.
Things begin to get really interesting with the release of two draft-only brews. The first of these is Bretta IPA coming to us by way of the Hop Kitchen, a limited series of more hop heavy beers from the brewery. Citrusy and piney notes – created from a hop bill of Equinox, Galaxy and Warrior hops – are introduced to the funk thanks to a month of conditioning with two strains of Brettanomyces yeast. This 7.5% ABV Wild IPA “has a bite that lingers, but a sweetness that emerges with a touch of pineapple.” Look for Bretta IPA on draft in select markets within New Belgium’s distribution area.
To properly close out the summer months, New Belgium is debuting Fruit Fly Passionfruit Citra Sour. Soured on stainless steel with a house lacto strain, this offering is a bit of a twist on the Berliner Weisse style by then being dry hopped with Citra hops. 800 pounds of blended passion fruit was then added during the fermentation stage to accentuate big citrus flavors and add “rich guava-like aromas.” This 5.7% ABV brew has a finish that is tart and dry, making it “an ideal summer beer.” Fruit Fly Passionfruit Citra Sour is available on draft now in select markets. Prost!
Mashing In 