Marker 48 Brewing Commemorates Local Legend with John Reeves Incident Double IPA Beer Release Event

John Reeves Incident Label PhotoBeginning at noon on Sunday, May 27, Marker 48 Brewing (Weeki Wachee, Florida) will add some local lore to its Memorial Day Weekend festivities by hosting the brewery’s 2nd Annual The John Reeves Incident Bottle Release and UFO Celebration.

Did you know that the Brooksville area of Florida that Marker 48 Brewing calls home was once referred to as the “UFO Capital of the World”? It is totally true, and the source of this designation can be tracked back to one encounter in particular: The John Reeves Incident.  The folks at Marker 48 Brewing are very dedicated to increasing awareness of this local legend and that is why they are once again hosting The John Reeves Incident Bottle Release and UFO Celebration on Sunday, May 27.

Between the story of John Reeves, info on the release of The John Reeves Incident Hazy Double IPA and the party itself, we certainly have a lot to go over when it comes to this event.  So, what do you say we just break it all down?

The Basics

What – The John Reeves Incident Double IPA Bottle Release & UFO Celebration
When – Sunday, May 27. Bottle release begins at noon and the party starts at 6:30 p.m.
Where – Marker 48 Brewing | 12147 Cortez Blvd. (S.R. 50) | Weeki Wachee, Florida 34613

The Story 

“John Reeves lived in the Brooksville area of Florida and, like many of us, enjoyed traipsing around in the beautiful woodlands of The Nature Coast. Then one day, in 1961, he came upon a saucer-shaped craft parked in the wilderness, with tall, luminous beings near it.

Those beings, it turns out, arrived from the stars, and over the next few years John Reeves befriended them. In fact, in 1968, his alien friends flew him to their base on the far side of our moon, where he spent hours exploring before returning with a small bottle of gray lunar dust and a softball-sized chunk of rock. In doing so, he became the first man to walk on the moon’s surface — a year before Neil Armstrong did it.

Or so the story goes.”

Click here if you would like to read a more detailed account of the John Reeves incident.

The Beer Release

This event will be headlined by the bottle release of The John Reeves Incident Double IPA, a hazy Double India Pale Ale “brewed with Galaxy, Simcoe, and several experimental hops to create a delicious balanced brew with citrus and tropical flavors that might just send your taste buds into outer space.”  A limited number of 750ml bottles of The John Reeves Incident will go on sale for $20 each at noon on May 27.  The John Reeves Incident Double IPA will also be pouring on draft as long as supplies last.

The UFO Celebration

The UFO Party will kick off at 6:30 p.m. when the Texas-based Ally Venable Band takes the stage in Marker 48’s beer garden.  At 9 p.m., there will be an Alien/UFO Costume Contest that will award prizes for best female, best male, and best couple costumes.

In addition to the entertainment, the celebration will also feature the following:

  • A free photo booth set up to snap your own souvenir pics
  • Food trucks BarbieCue, Nina’s Wood Fire Pizza and Nina Cucina Cheesesteaks and Appetizers will be on site to cover any needs in the grub department
  • T-shirts to commemorate Mr. Reeves and his otherworldly friends will be available for purchase

Alright, that should cover all the information currently available on Marker 48’s The John Reeves Incident Bottle Release and UFO Celebration.  If you are in the area and looking for something fun to get into this Memorial Day Weekend, head over to Marker 48 for the unique opportunity to celebrate a real deal, documented alien encounter.  Just make sure that you arrange a safe way home because I am pretty sure that aliens probe those foolish enough to drive impaired.  Prost!