Iron Maiden to Expand Beer Lineup with Upcoming Release of HALLOWED

hallowed_transIron Maiden and Robinsons Brewery (Stockport, England) have officially announced plans to release their newest collaboration HALLOWED Belgian-style Ale in October of 2017.

Drawing inspiration from their song “Hallowed Be Thy Name”, Iron Maiden has once again teamed up with the brewers at Robinsons Brewery to create HALLOWED.  This limited release, Belgian-inspired Ale pays homage to the storied brewing history of Belgium while still giving the beer a distinctly British edge.  Since Belgian beers draw a good amount of their characteristics from Belgian yeast, the brewing of HALLOWED is a “landmark” beer for Robinsons considering the brewery has not used a different yeast in its beers since 1942.

“What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time,” said Bruce Dickinson, Lead Vocalist of Iron Maiden. “I’m a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in HALLOWED, albeit with a British twist.”

HALLOWED marks the fourth collaboration beer between Iron Maiden and Robinsons Brewery.  It now joins the ranks of “TROOPER, which has sold over 15 million pints since its launch in 2013, and the previous limited edition beers TROOPER 666 and RED ‘N’ BLACK.”

HALLOWED will officially release in October and will be distributed for four months.  You can expect to find this Limited Release offering available in 330ml bottles at select beer establishments in the U.S. located in areas that are serviced by Artisanal Imports.  Prost!

Vital Information for HALLOWED from Iron Maiden and Robinsons Brewery

Release – Limited, launching October 2017
Style – Belgian-style Ale
ABV – 6%
Availability – 330ml bottles
Beer Finder – http://www.ironmaidenbeer.com/find-beer/stockists
Fun Fact – “HALLOWED’s innovative bottle label pays tribute to Belgian beer, presenting IRON MAIDEN’s iconic mascot EDDIE, robed in traditional monk’s clothing: a nod to the Trappist monastic brewing tradition in Belgium.”

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