21st Amendment Brewery Launches SOMA Hard Seltzer Brand

21st Amendment Brewery (San Francisco, California) has officially announced that it will introduce its SOMA Hard Seltzer brand with the release of four flavors in June 2020.

Meticulously crafted with “the same level of innovation as [21st Amendment’s] acclaimed beer portfolio,” SOMA Hard Seltzers – named after the brewery’s home in the South of Market (SoMA) neighborhood – are “clean, crisp, all-natural” seltzers that are “brewed using a natural fermentation process and unfiltered.” With launch flavors such as Watermelon, Guava & Passion Fruit, Mango and Black Cherry, this new line carries on the brewery’s long-standing infatuation with thirst-quenching fruits. All flavors of SOMA Hard Seltzer come in at just 4.6% ABV, 100 calories, 2 grams of carbs and 0 grams of sugar.

“SOMA Hard Seltzer is brewed with our craft roots in mind. We spent six months working to get the flavors and taste just right. Unlike other hard seltzers, 21st Amendment’s is made using a natural fermentation process giving it a cleaner flavor. SOMA Hard Seltzer is NOT made with grain neutral spirits, and then diluted with water. Many hard seltzers made that way have a metallic and artificial taste. SOMA Hard Seltzer is brewed with Virginia Dare natural flavors, a 90-year-old New York company making wonderful products for the beverage industry,” says Shaun O’Sullivan, Co-Founder and Brewmaster.

Nico Freccia (Co-Founder/CEO, 21st Amendment Brewery) adds, “SOMA Hard Seltzer is wonderful for the active on-the-go individual who is looking for a craft ‘better-for-you’ beverage. It does not fill you up with its 100 calories and 2 grams of carbs with zero sugar.”

All four launch flavors of SOMA Hard Seltzer are rolling out now and will be available Year-Round. You can expect to find these new offerings available in 6-packs of 12 oz. cans at craft-friendly establishments located in Florida, California and throughout the rest of 21st Amendment’s 30-state distribution area.  Prost!

Funky Buddha Brewery Launches New Line of Premium Hard Seltzers

FunkyBuddhaLogoBlackFunky Buddha Brewery (Oakland Park, Florida) has officially announced that four flavors of Funky Buddha Hard SeltzerTropical Mango Guava, Lush Key Lime Cherry, Juicy Blood Orange and Crisp Pink Grapefruit – will begin hitting shelves in early April 2020.

Developed to give you a better option than those other hard seltzers out there that are “made from neutral grain spirits and preservatives,” Funky Buddha Hard Seltzer takes a more natural approach by being “brewed from cane sugar and blue agave for a crisp, clean taste.”  Each easy-drinking natural flavor weighs in at just 4.5% ABV, and “90 Funkin’ calories, with 1g of carbs and 0g sugar.”

Funky Buddha Hard Seltzer will launch with the following four “bright and refreshing” flavors (descriptions sourced from the brewery’s press release):

  • Tropical Mango Guava – As Miami as a pink and orange sunset, these two fruits were made to go together. We’re just doing as nature intended.
  • Lush Key Lime Cherry – A killer combination of natural black cherry flavor with Florida’s best defense against scurvy, the Key lime. 
  • Juicy Blood Orange – Our all-natural Juicy Blood Orange is bursting with ripe, citrus and a hint of berry-like flavor without the added sweetness.
  • Crisp Pink Grapefruit – This Crisp Pink Grapefruit Seltzer balances bracing citrus with a zesty finish that’s funkin’ refreshing.

All four flavors of Funky Buddha Hard Seltzer will be available in Variety 12-packs of 12 oz. cans (three cans of each flavor in each Variety Pack) beginning in early April 2020.  You can expect to find these Variety Packs at craft beer-friendly retailers located within Funky Buddha’s distribution footprint in Florida.  Prost!


Taffer’s Mixologist Brand Adds Line of Elevated Hard Seltzers

Exclusive Mockups for Branding and Packaging DesignTaffer’s Mixologist (Los Angeles, California), a new brand from renowned hospitality, nightclub and bar expert Jon Taffer, has officially announced that it will launch a new line of hard seltzers called Taffer’s Mixologist Sparkling Craft Cocktails in September 2019.

Created in response to the “193% spike in sales year-over-year for hard seltzers” (according to this 2019 Nielsen survey), Taffer’s Mixologist Sparkling Craft Cocktails is a new series of low-calorie, low-carb hard seltzers developed by Jon Taffer and Taffer’s Mixologist co-founders, Sean Kane(co-CEO), Jay McGraw (co-CEO) and Jennifer Pullen(CFO & COO) of Launched.LA.  Meant to be a high quality sparkling craft cocktail experience, each offering from the Taffer’s Mixologist Sparking Craft Cocktails line is made with only the finest quality ingredients (“All sparkling craft cocktails include these ingredients: carbonated water, OTS orange wine, erythritol, natural flavor, citric acid, stevia.”)

This new line of hard seltzers will launch with the following seven elevated flavor profiles:

The following flavors are available in September:

  • Cucumber Jalapeño: Cool with a kick, spicy yet refreshing – it’s the perfect mix of fresh and fun.
  • Pineapple Coconut: Best sipped while closing your eyes and dreaming of a tropical beach vacation.
  • Strawberry Basil: A dangerously delicious seltzer that perfectly balances berry, basil and bubbles!

The following flavors will be available later this year:

  • Cherry Lime: Sweet and a hint of sour – a nostalgic flavor combination that’ll keep you forever young. 
  • California Lime: The original crowd-pleaser. Your taste buds will thank you.
  • Grapefruit Moon: Sweet, tart, and super refreshing – it’s a citrus sensation!
  • Taffer’s Original (Elderflower): Floral, meet fizzy: it’s a match made in heaven.

Each flavor of Taffer’s Mixologist Sparkling Craft Cocktails has only 100 calories per 12 oz. can, zero grams of added sugar, 3 grams of carbs, and 5% ABV.

Cucumber Jalapeño, Pineapple Coconut and Strawberry Basil will all launch in September and the other four flavors are expected to be introduced later in 2019.  You can expect to find Taffer’s Mixologist Sparkling Craft Cocktails available in 4-packs of 12 oz. cans (suggested retail price of $7.00 per single flavor 4-pack) at retail stores located in Florida, California, Nevada and Texas.  Prost!