Duke’s Mayo & Champion Brewing Collaborate on Family Recipe Vienna Lager

Champion Brewing Company (Charlottesville, Virginia) has officially announced that it will begin the Limited Release of Family Recipe, a special collaboration project with the icon that is Duke’s Mayonnaise, on August 20, 2021.

Named to honor “Duke’s mayo founder Eugenia Duke’s legendary recipe,” Family Recipe is a Vienna-style Lager “made with Vienna malt, Magnum, and Saaz hops.” Coming in at 5.1% ABV, Family Recipe was developed specifically to be “the perfect lager to pair with the south’s favorite sandwich – a mouthwatering, Duke’s-slathered BLT.”

“The spirit of this collaboration truly encapsulates the Duke’s brand – it’s bold, southern, and a little saucy,” said Duke’s Brand Marketing Manager of Mayohem, Rebecca Lupesco. “Champion has perfected the art of beer and food pairings with Family Recipe – sun-ripened, juicy tomatoes, crispy bacon, lots of Duke’s mayo, and a refreshing sipping beer is basically what summertime is made for.”

Champion owner Hunter Smith said, “I am inspired by the legacy and loyalty commanded by the Duke’s brand, plus it’s the only mayo that is used in our restaurants, so it only made sense to collaborate. We think we’ve created a beverage that celebrates the southern heritage of our respective products.”

Family Recipe will debut in Champion’s Tap Room on Friday, August 20 and will enter distribution shortly after the on-site release. You can expect to find this Limited Release at select craft beer-focused establishments located within Champion’s distribution footprint in Virginia and North Carolina. Prost!

Vital Information for Family Recipe from Champion Brewing Company & Duke’s Mayonnaise

Release – Limited; August 20, 2021
Style – Vienna Lager
ABV – 5.1%
IBUs – 27
Malt – Vienna
Hops – Magnum & Saaz
Fun Fact – “The name, Family Recipe, is a nod to Duke’s mayo founder Eugenia Duke’s legendary recipe, which she developed in 1917 in Greenville, S.C. Every jar of Duke’s Real Mayonnaise is still made today with Duke’s original family recipe.”
Availability – 16 oz. cans & draft
Distribution – Virginia & North Carolina


Champion Brewing Company Launches Low-Calorie Electric Light

Champion Brewing Company (Charlottesville, Virginia) has officially announced that it will kick off summer 2021 with the late June release of Electric Light, a low-calorie/low-carb Session Ale,

Specifically formulated to serve as a recovery beer for Champion Brewing’s Charlottesville run club, Electric Light is a Light Fruit Beer featuring additions of Azacca hops, passion fruit purée, and “replenishing” Himalayan sea salt. Coming in at just 98 calories, 5g of carbs and 3.6% ABV, Electric Light “goes down so easy that you’ll want to have the next one cold and ready to follow.”

“A huge part of our fan base was interested in a low-calorie, low-ABV beer. So, we listened, and created Electric Light, a simple, delicious beer with low carbs and one gram of protein.”

– Clay Cooper, Director of Sales at Champion Brewing Company

Electric Light hit Champion’s downtown taproom and Champion Grill on June 18 and is scheduled to enter distribution in the near future. You can expect to find this new Seasonal offering available in 6-packs of 12 oz. cans and on draft at select craft beer-focused establishments located in Florida, Virginia and throughout the rest of Champion’s distribution footprint. Prost!

Vital Information for Electric Light from Champion Brewing Company

Release – Seasonal; launching late June 2021
Style – Fruit Beer
ABV – 3.6%
IBUs – 5
Calories – 98
Carbs – 5g
Featured Hops – Azacca
Added Ingredients – Passion fruit purée & Himalayan sea salt
Availability – 6-packs of 12 oz. cans & draft
Distribution – Florida, Georgia, Kentucky, Maryland, Michigan, New York, North Carolina, Ohio, South Carolina, Texas, Virginia, West Virginia & DC

Champion Brewing Company Expands Distribution to Florida

Champion_CanMockUp_Masks_Final_Shower_DesktopChampion Brewing Company (Charlottesville, Virginia) has officially announced that it has partnered with Progressive Distribution and will begin distributing in the state of Florida in mid-August.

Known as “Virginia’s most progressive brewery,” Champion Brewing Company is “obsessed with creating the highest quality beer through expertise and creativity.”  Champion’s production facility – armed with a 30-barrel brewhouse currently operating at a capacity of 15,000 barrels per year – produces a wide variety of Core and Seasonal offerings while its tap room breweries – Brasserie Saison in Charlottesville and Richmond Tap Room – offer “constantly changing and innovative Seasonals, One-offs, and Barrel-aged Wild Beers.” With the addition of Florida, Champion Brewing Company is now available in ten states and Washington, D.C.

Champion will launch in the Sunshine State with the following offerings (descriptions sourced directly from the brewery’s website):

  • Shower Beer – Perfect for any relaxing occasion, this Bohemian Pilsner sings with fresh, clean maltiness and spicy flavor and aroma contributions from 100% traditional Czech Saaz hops.  Aged cold on lager yeast for weeks for maximum refreshment.  If you’ve never had a Shower Beer, it’s high time.  ABV – 4.5%  IBUs – 35
  • Missile IPA – An American India Pale Ale with firm bitterness and intense citrusy hop aromas.  Made with 2-Row Pale Ale malt and dry-hopped with Simcoe, Cascade, Summit, and more for the full experience of an American IPA.  ABV – 7%  IBUs – 65
  • True Love Mexican Lager – A party in a can.  Clean and refreshing Lager Beer inspired by classics from south of the border and brewed with our friends at Cockfight Skateboards.  Enjoy with a lime or as is.  ABV – 4.5%  IBUs – 20
  • Wheeze the Juice – A Juicy IPA dry-hopped for maximum flavor with Mandarina Bavaria, El Dorado, and Cascade hops.  ABV – 6.4%  IBUs – 54
  • In addition to the Core offerings listed above, the brewery will enter Florida with a limited selection of “Seasonal and Limited Release brews”

“We are beyond excited for the opportunity to represent and introduce Champion Brewing Company, to the State of Florida,” said Mike Paul, Progressive’s head of key accounts and strategic development. “Their high-quality, innovative beers and collaborative spirit will definitely resonate with consumers and our retail partners, here in the sunshine state.”


“Florida is such a great state for the Champion brand,” said Champion Brewing Company owner, Hunter Smith. “We’re psyched to work with Progressive and be among their portfolio of carefully curated beers.”

With Progressive Distribution handling all distribution responsibilities, Champion Brewing Company will begin its Florida roll out with a series of launch events during the week of August 13. You can expect to find Champion offerings available in their respective packaging formats and on draft at craft beer-friendly retailers, restaurants and bars located throughout the state of Florida.  Prost!