Highland Brewing Introduces Rising Haze IPA as Newest Year-Round Offering

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RisingHaze-Can-copy_2f738ceffacd75bb03d92ae127419836Highland Brewing (Asheville, North Carolina) has officially announced that Rising Haze IPA will join its Year-Round lineup in late April 2020.

Finally ready for release after “years” of research, development and experimentation with small-batch Hazy IPAs,  Rising Haze is a “freshly unfiltered” Hazy/Juicy India Pale Ale bursting “with notes of citrus, pineapple, and apricots.”  Coming in at 7% ABV and 35 IBUs, Rising Haze is here to “serve as a bright spot in these difficult times.”

“This is our first virtual and package-only beer release,” said Leah Ashburn, Highland Brewing Company family-owner and president. “While we shifted our focus towards protecting our team and our community during the COVID-19 outbreak, we maintain our spirit and our promise to keep moving forward. The multiple meanings of the name Rising Haze are not lost on us. We hope that this release adds a new experience, even as other experiences are limited, and reminds us to look ahead to brighter days.”

Rising Haze IPA is scheduled to roll out in late April as a package-only release.  You can expect to find this new Year-Round offering available in 6-packs of 12 oz. cans at Highland Brewing for curbside beer pickup and at craft beer-friendly establishments located in Alabama, Florida, North Carolina and throughout the rest of the brewery’s distribution footprint in the Southeast.  Prost!

Vital Information for Rising Haze IPA from Highland Brewing 

Release – Year-Round; launching late April 2020
Style – Hazy/Juicy India Pale Ale
ABV – 7%
IBUs – 35
Hops – Mosaic, Ekuanot, Galaxy, Citra, Centennial & Apollo 
Malts – 2-Row, Malted Wheat, Flaked Wheat, Carapils & Malted Rye
COVID-19 Info – “Highland now offers curbside pickup from 2-6 p.m. Sunday through Thursday and 1-6 p.m. on Friday and Saturday. Orders may be placed by calling (828)545-6556. In an effort to give back to the community during this crisis, Highland will donate 10% of all curbside sales to the OneBuncombe Fund. Food donations for MANNA FoodBank will also be accepted at the brewery curbside pickup. To say thank you to local medical professionals, Highland has also instituted a medical professionals membership program that will allow local medical care providers to receive 15% off all beer to-go purchases at the brewery through the end of the year.”
Availability – 6-packs of 12 oz. cans

Yuengling Makes $100,000 Commitment to Support First Responders & Hospitality Community during COVID-19

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YuenglingCOVID2D.G. Yuengling & Son, Inc. (Pottsville, Pennsylvania), America’s Oldest Brewery®, has officially announced that it is stepping up to provide relief during the COVID-19 public health crisis by committing $100,000 to support the Gary Sinise Foundation and its Emergency COVID-19 Combat Service campaign and the Pennsylvania Restaurant & Lodging Association’s newly established Hospitality Assistance Response of Pennsylvania (HARP) fund for affected hospitality workers.

“As America’s Oldest Brewery, for nearly 200 years, we have survived a number of highs and lows throughout our nation’s history. We have learned that the best way to get through tough times is to stick together and support one another. We firmly believe in these efforts to assist our communities as they grapple with the unprecedented impact of COVID-19,” said Wendy Yuengling, Chief Administrative Officer and 6th generation family member, D.G. Yuengling & Son, Inc. “We are proud to work alongside nonprofit partners who are able to support heroes on the front lines and our communities in need, including the Gary Sinise Foundation and HARP. Together, we will overcome this challenge and come out stronger and more united than ever.”

The first step in Yuengling’s two-part relief plan is “donating to the Gary Sinise Foundation’s dedicated campaign called the Emergency COVID-19 Combat Service, which will go exclusively towards providing grants to first responders within Yuengling’s 22-state footprint.”  These grants are specifically designed to “assist first responders, especially those within volunteer organizations that have limited resources, in purchasing personal protective equipment (PPE) and essential gear needed when answering COVID-19 service calls.”  The Emergency COVID-19 Combat Service also makes “financial assistance . . . available to healthcare professionals, service members, veterans, first responders, and their families who have been impacted by the novel coronavirus.”

“Through the tremendous support and generosity of Yuengling, we are honored to help first responders battling this historic pandemic,” said Elizabeth Fields, COO of the Gary Sinise Foundation. “Just as our first responders and all of those on the front lines are working so hard to protect us, we want to do everything we can to protect and support them. The Emergency COVID-19 Combat Service is an extension of the Gary Sinise Foundation’s mission to serve and protect those who so bravely protect our nation, 365 days a year.”

If you wish to make a donation to the Gary Sinise Foundation’s Emergency COVID-19 Combat Service, you can do so at https://donate.garysinisefoundation.org/Yuengling and Yuengling will “match donations . . . dollar for dollar, up to $45,000.”

The second part in Yuengling’s COVID-19 relief efforts focuses on the “importance on helping communities within its home state of Pennsylvania.”  Yuengling has partnered with the Pennsylvania Restaurant & Lodging Association to become a “Founding Donor of the newly established HARP fund, which will provide immediate emergency funding to frontline employees of Pennsylvania’s hospitality businesses, bartenders, servers and waitstaff who are experiencing significant hardships due to the abrupt closure of their bars, restaurants and hotels.”  Donations can be made directly to HARP by clicking here.

“We are profoundly grateful to Yuengling for quickly stepping in as a Founding Sponsor of Hospitality Assistance Response of Pennsylvania (HARP). Pennsylvania’s hospitality industry has been hit hard by the coronavirus pandemic and our employees are experiencing significant hardships as a result,” said John Longstreet, PRLA president & CEO. “HARP was created to swiftly provide financial assistance to those individuals who have been impacted COVID-19.”

In addition to the $100,000 commitment the brewery has made to causes detailed above, Yuengling “will continue to work closely with its employees, stakeholders and community partners to help support those in most need” during the COVID-19 health crisis.  These additional efforts include “coordinating with its brand ambassadors, including country singers Lauren Alaina and Cliff Cody, professional soccer player Rose Lavelle, celebrity chef Kelsey Barnard Clark and Philadelphia Phillies pitcher Aaron Nola, to support additional community COVID-19 relief efforts and to engage consumers who are staying safe at home.”  For more information about Yuengling’s COVID-19 relief efforts, and how you can donate, visit https://www.yuengling.com/covid19relief or follow @Yuengling on Facebook, @YuenglingBeer on Twitter and @YuenglingBeer on Instagram. Prost!

 

New Realm Brewing Introduces Más Macho as its First Single Serve DIPA

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newrealmlogo2New Realm Brewing Company (Atlanta, Georgia) has officially announced that it will launch a new convenience store-focused line of single serve 16 oz. cans with the release of Más Macho Double IPA on April 21.

Brewed to be “the biggest, baddest, most macho Double IPA of them all,” Más Macho is a “supremely hop-forward” Double India Pale Ale that boasts “intense pineapple, tropical fruit, citrus and dank notes” sourced from Simcoe and Centennial hops.  Weighing in at 9.3% ABV and 60 IBUs, Más Macho offers a “ludicrous amount of hop flavor,
pleasant bitterness and subtle sweetness that will have you begging for more.”

“Más Macho is a classic Double IPA, right in my wheelhouse, weighing in at a hefty 9.3% ABV, and dry hopped liberally with Simcoe and Centennial hops” said Mitch Steele, Brewmaster and Co-Founder of New Realm Brewing.

 

“This beer is a big, delicious DIPA with hints of pine and peach, and a touch of dankness that fans will love. This our first entry into the single serve category and we’re going to have some fun marketing this one with a campaign we’re calling Quien Es’ Más Macho?” said Bob Powers, CCO and Co-Founder of New Realm Brewing.

Más Macho Double IPA will hit the to-go coolers at New Realm’s Atlanta and Virginia Beach locations on April 21, and distribution will also begin on that date. You can expect to find this new single serve release available in 16 oz. cans at craft beer-friendly convenience stores located within the brewery’s distribution footprint in Georgia and Virginia.  Prost!

Vital Information Más Macho Double IPA from New Realm Brewing Company

Release – Single Serve Series; launching April 21, 2020
Style – Double India Pale Ale
ABV – 9.3% 
IBUs – 60
Featured Hops – Simcoe & Centennial 
Fun Fact – New Realm’s convenience store-focused single serve line will launch with Más Macho Double IPA AND the brewery’s best-selling Hazy Like a Fox IPA in new 16 oz. cans
COVID-19 Info – New Realm Brewing Company’s Atlanta location is currently offering curbside to-go beer & food including new family meals. Click here for more info and to view menus
Availability – 16 oz. cans
Distribution – Georgia & Virginia
Beer Finder – https://newrealmbrewing.com/beer-finder/

Cigar City Brewing Adds Paloma Gose to Seasonal Lineup

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Paloma-MOck-Final-copyCigar City Brewing (Tampa, Florida) has officially announced that it will introduce Paloma Gose as a new Seasonal offering in April 2020.

Crafted to “celebrate Florida’s citrus history and the classic cocktail of Mexico” of the same name, Palomo Gose is German-style Sour Ale featuring additions of grapefruit, lime and salt. Coming in at a refreshing 4.2% ABV, Paloma Gose supplies its drinker with “aromas of grapefruit zest, lime leaf and Valencia orange [which are] reflected on the palate with similar flavors complimented by a grapefruit pithiness and a soft salinity. Bright, zesty, and tropical.”

Paloma Gose is rolling out now and will hang around through June 2020.  You can expect to find this new Seasonal available in 6-packs of 12 oz. cans and on draft at select craft beer-friendly establishments located in Alabama, Florida and throughout the rest of Cigar City’s distribution network. Prost!

Vital Information for Paloma Gose from Cigar City Brewing

Release – Seasonal; April – June 2020
Style – Gose
ABV – 4.2%
IBUs – 5
Added Ingredients – Grapefruit, lime & salt
Availability – 6-packs of 12 oz. cans & draft
Beer Finder – https://www.cigarcitybrewing.com/beer-finder/

CraftCellr Expands Services, Waives Fees During COVID-19 Crisis

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CraftCellrbannerAtlanta, GA — April 15th, 2020. Online craft beverage marketplace CraftCellr has expanded its platform functionality and diversified its portfolio of partners in response to surging demand for streamlined to-go services prompted by the closure of taprooms in the wake of the novel coronavirus pandemic. To further support the craft community, CraftCellr is waiving fees for craft beverage producers and retailers new to its platform for the duration of government-mandated closures.

“We got into the craft beverage segment because we care about our community and the people in it,” explains CraftCellr co-founder Eric Thelen. “In that spirit of community, it was important to us that we band together and do everything possible to keep the businesses we love open, and their employees working, through this unprecedented crisis.”

Initially conceived as a custom-tailored technology for craft brewery membership clubs and limited release pre-sales, CraftCellr has broadened the scope of its services to include simplified retail functionality for craft beverage partners focused on to-go sales. Thanks to the addition of new features, including a tipping option which has already generated over $22,000 for brewery staff, CraftCellr is an increasingly attractive option for managing online sales traffic as craft beverage businesses pivot to new revenue streams.

“We felt that CraftCellr was the strongest system available to both market and sell beer while incorporating new services like delivery,” says Mike Pelechaty, founder and head brewer of Masthead Brewing Co. in Cleveland, OH. “We love the platform and the user interface, so it was the best solution for getting beers to people while minimizing risk to our customers and staff. It’s put Masthead in the strongest position we could be in, given the circumstances.”

With more than 60 brewery partners across 16 states, CraftCellr has already established a robust presence in the craft beer community, but the demands imposed on small businesses by COVID-19 shutdowns necessitated casting a wider net to help distilleries, meaderies, bars and bottle shops develop new paths forward. By expanding upon its existing infrastructure, CraftCellr has been able to generate sales gains for diverse new partners, including The Porter Beer Bar.

“CraftCellr has been a great way for businesses like ours to turn inventory into cash during these difficult times, and the platform was super easy to work with. Setup took maybe ten minutes and we’ve already seen significant sales online, plus it’s driven food sales when customers pick up their beer. It’s great.”

– Molly Gunn, Co-owner of The Porter Beer Bar in Atlanta, Georgia

In addition to offering its services free of charge to new partners and incorporating tools to enable the support of businesses and employees adapting to the unique demands of current market environs, CraftCellr continues to give back to the craft beverage community by developing unique channels for charitable giving. CraftCellr will be donating all transaction fees generated via sales of “All Together,” a global series of collaboration beers with proceeds benefiting hospitality industry professionals, and will soon announce the release of its own fundraising beer developed in collaboration with Good Word Brewing, Bottleshare, Yakima Chief Hops, and Riverbend Malt House. CraftCellr’s plans for future charitable collaborations are currently in development, and will be announced as they come to fruition.

About CraftCellr
Founded in 2017 and headquartered in Atlanta, GA, CraftCellr is a leader in direct to consumer technology for the craft beverage industry. CraftCellr partners with craft beverage producers and retailers across 16 states to manage their day-to-day operations for to-go sales, memberships, can/bottle release pre-sales, and event ticketing.

Note: Mashing In does not regularly cut & paste press releases, but we made an exception in this case due to the subject matter and the impact this news could have on members of the craft beer community. 

Creature Comforts Schedules Double Can Release of Athena Tiki (Mai Tai) & Everything Is . . . (Galaxy)

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creaturecomfortslogoCreature Comforts Brewing Co. (Athens, Georgia) has officially announced that it will release cans of Athena Tiki (Mai Tai) Berliner Weisse and Everything Is . . . (Galaxy) Dry-hopped Pilsner at the brewery on Friday, April 17.

Recognizing that “beautiful Spring weather” is headed our way, Creature Comforts Brewing Co. brewed up the following two beers so that all of us can properly stock our fridges with some incredibly tasty and refreshing warm weather brews (descriptions sourced from the brewery’s CraftCellr page):

  • Athena Tiki (Mai Tai) – A Tiki Inspired Berliner Weisse made with Pineapple, Orange & Lime zest, Vanilla, & Almonds.  ABV – 4.5%
  • Everything Is . . . (Galaxy) – The next offering from our rotating series of dry-hopped pilsners. This beer is a singled-hopped dry-hopped pilsner showcasing Galaxy hops.  ABV – 5.2%

Athena Tiki (Mai Tai) and Everything Is . . . (Galaxy) will both hit Creature Comforts Brewing Co. for to-go pickup on April 17 (click here to pre-purchase cans for onsite pick up on CraftCellr) and will enter limited distribution shortly after that date.  You can expect to find both Limited Release offerings available in 4-packs of 16 oz. cans at select craft beer-focused retailers located within Creature Comforts Brewing Co.’s distribution footprint in Georgia.  Prost!

Cascade Brewing Set to Release Mayan Bourbonic in Bottles for First Time

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cascadelogoCascade Brewing (Portland Oregon) has officially announced that it will begin the Limited Release of Mayan Bourbonic 2017 on April 16, 2020.

A variant of Cascade Brewing’s Bourbonic Plague that has been “inspired by the traditional drink of the ancient Mayan civilization,” Mayan Bourbonic is a “sour imperial porter aged in Bourbon and wine barrels with dates for up to two years, then infused with Peruvian cocoa powder, Ceylon cinnamon and cayenne pepper.”  Weighing in at 11.7% ABV, Mayan Bourbonic “delivers notes of bitter chocolate, Bourbon and cinnamon with a mild cayenne spice and delicate carbonation level.”

Mayan Bourbonic 2017 will debut at Cascade’s two Portland pubs – Cascade Brewing Barrel House (click here to pre-order for local delivery or pickup at the Barrel House) and Lodge at Cascade Brewing – on April 16 and will enter limited distribution shortly after that date. You can expect to find this Limited Release available in 500ml bottles and on draft at select craft beer-focused establishments located within Cascade Brewing’s distribution network. Prost!

Vital Information for Mayan Bourbonic 2017 from Cascade Brewing

Release – Limited; April 16, 2020
Style – American Sour Ale
ABV – 11.7%
Treatment – “Sour imperial porter aged in Bourbon and wine barrels with dates for up to two years, then infused with Peruvian cocoa powder, Ceylon cinnamon and cayenne pepper”
Fun Fact – “Mayan Bourbonic has been served as a small draft blend at Cascade pubs in the past, but this marks the first time the project has been available in bottles. The original Bourbonic Plague, from which Mayan Bourbonic is adapted, won Cascade its first gold medal at the 2009 Great American Beer Festival in the wood- and barrel-aged sour beer category and has been a fan favorite ever since.”
COVID-19 Info – “During the COVID-19 stay at home order, Cascade Brewing is making its beer and limited food available locally on its online store, offering a selection of cans, crowlers, 500ml and 750ml bottles. Pick up hours at the Barrel House are 3pm to 7pm Thursday through Sunday, and delivery day is Thursday from 10am until the route is complete. View the website for full delivery details. Food and Cascade beer is also available for pickup only at the Lodge at Cascade Brewing, view LodgeAtCascade.com for details.”
Availability – 500ml bottles & draft

MayanBourbonic_COLA approved Final bottle label

Sixpoint Brewery Begins Wide Release of Spritzer Bomb Collaboration with Sloop Brewing

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sixpoint_can_spritzer_bomb_siteSixpoint Brewery (Brooklyn, New York) has officially announced that it will begin the Limited Release of Spritzer Bomb, a special collaboration project with Sloop Brewing Co. (East Fishkill, New York), in April 2020.

Crafted to bring “the source material of Sloop’s iconic Juice Bomb [Northeastern IPA]” together with “Sixpoint’s foray into grain-grape combinations in the small batch Spritzer series,” Spritzer Bomb is a Hazy/Juicy Imperial India Pale Ale that merges brewing “techniques of both breweries” with a mild twang sourced from “the use of Sauvignon Blanc grapes, which are a perfect compliment for the profile.”  Weighing in at a deceptive 8% ABV, Spritzer Bomb is “an incredibly refreshing Hazy IPA and extremely easy to drink even at the high ABV.”

Spritzer Bomb is rolling out now and will be available for a limited time as a part of Sixpoint’s Infinite Loop IPA Series.  You can expect to find this Limited Release offering available in 6-packs of 12 oz. cans at select craft beer-focused establishments located in Alabama, Florida, New York and throughout the rest of Sixpoint Brewery’s distribution footprint.  Prost!

Vital Information for Spritzer Bomb from Sixpoint Brewery & Sloop Brewing Co.

Release – Limited/Infinite Loop IPA Series; April 2020
Style – Hazy/Juicy Imperial India Pale Ale
ABV – 8%
IBUs – 5
Added Ingredients – Sauvignon Blanc grapes
Availability – 6-packs of 12 oz. cans

 

Three Taverns Brewery & Good Word Brewing Collaborate on Three Words DIPA

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ThreeTavernsGoodWordThree Taverns Craft Brewery (Decatur, Georgia) and Good Word Brewing (Duluth, Georgia) have officially announced that they will both begin the Limited Release of Three Words, a collaboration Double IPA brewed with South African hops, on April 16.

Inspired by the long friendship and love for IPAs shared by Brian Purcell, Founder of Three Taverns Craft Brewery, and Todd DiMatteo, Owner and Brewer at Good Word Brewing, Three Words is a Hazy/Juicy Double India Pale Ale brewed with Southern Star and Southern Passion hops from South Africa.  Coming in at 8% ABV, Three Words features a “soft yet full mouthfeel with delicious flavor undertones of guava and passionfruit.”

“When considering the name I was reminded of a Robert Frost quote, ‘in three words I can sum up everything I’ve learned about life: it goes on.’ Both the name and the meaning seemed a perfect message for times such as these. And it captures the essence of our friendship, it goes on.”

 

– Brian Purcell, Founder of Three Taverns Craft Brewery

Three Words is scheduled to release at both Three Taverns Craft Brewery and Good Word Brewing on Thursday, April 16 and extremely limited distribution is scheduled to begin over the weekend.  You can expect to find this Limited Release offering available in 6-packs of 12 oz. cans at select craft beer-focused retailers located in Georgia.  Prost!

Vital Information for Three Words from Three Taverns Craft Brewery & Good Word Brewing

Release – Limited; April 16, 2020
Style – Hazy/Juicy Double India Pale Ale
ABV – 8%
Featured Hops – Southern Star & Southern Passion
Fun Fact – “This collaboration was seeded many years ago (though we didn’t know it at the time) when Todd took my order at the Brick Store Pub and suggested a ‘new’ style he was really getting into, the IPA. Our friendship continued to grow over the years and we were able to encourage each other as we both pursued and fulfilled our dreams of opening breweries. And when we did finally decide to brew a beer together, an IPA was the natural choice.”
Availability – 6-packs of 12 oz. cans
Distribution – Georgia (limited)

Tampa’s World of Beer Locations Continue to Pay It Forward by Feeding More Healthcare Workers on April 16

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WOB-logoSmallTampa, Fla. (April 10, 2020) — World of Beer Bar & Kitchen is asking Tampa residents to help Pay It Forward Round 3 (AGAIN!). Monday through Thursday, customers can “Pay It Forward” by purchasing a $10 meal for a AdventHealth Carrollwood employee. Each meal purchased will be matched with an additional meal from World of Beer to help feed those who are on the front line of COVID-19.

With the help of our generous donors, we have donated a total of 254 meals! At our last Pay It Forward, we spoke with one of the recipients,

“I’m a nurse on the COVID unit at Brandon Regional Hospital. As I exited a room tonight I was told to take my picks of some food that was donated to us from World of Beer. This is so appreciated, especially by me. I have self-quarantined myself from my family and have been living in a hotel. I have always loved eating and drinking at WOB. You all rock!”

 

– Shawn Ohlsson, Brandon Regional Hospital Employee

Your $10 will provide AdventHealth Carrollwood employees with a warm meal delivered directly to their staff Thursday evening. Fresh burgers, chicken sandwiches, and a hearty helping of fries and tots. Simply stop by or call your local World of Beer to help “Pay It Forward” on Thursday, April 16th. It’s as simple and rewarding as that.

Where:

World of Beer Bar & Kitchen (WOB)
World of Beer was founded in 2007 by two best friends in Tampa, Fla. who wanted to create a welcoming place where friends could gather, drink, eat and explore. WOB, the original craft beer bar, boasts hundreds of beers and rotating taps at each location along with signature food menus specifically designed to enhance the flavor of beers. World of Beer has grown to a global franchise with 50+ locations. For more information, visit www.worldofbeer.com

Note: Mashing In does not regularly cut & paste press releases, but we made an exception in this case due to the subject matter and the time sensitive nature of this initiative. 

WoBPIF1